Aug 12, 2026
AIRCON sells, installs and services climate, refrigeration and ventilation equipment - as two companies, in two countries. This is the story of one layer of that system: the portal its business customers order from. A shop for consumers is a solved problem. A shop for business customers is not: each of them buys on agreed terms, searches by specification rather than by name, and orders products that the sales team also quotes by hand. 12 000+ products in the catalogue 5 000+ business customers 2 companies, two countries What was in the way Catalogue and shop apart A price was right in one place and stale in the other. One shop price for everyone A plain webshop carries one price list. Business customers do not. Search by word, not by spec A buyer looks for a refrigerant and a temperature r