From 1 January 2026, Bulgaria will introduce the euro as its official currency. This is a long-awaited step in our European integration, but also a serious challenge for business - legal, technological and psychological. Although the fixed lev/euro exchange rate has been in place for a long time, the actual changeover will require a reworking of a number of processes, systems and communications. Beyond the calculator: why this change is significant The changeover is not just a formal conversion of values. It should introduce a new way of thinking. In the second half of 2025, all prices will need to be displayed in both euros and euros. This requirement is not just regulatory - it is intended to prepare consumers - but it is also an opportunity. A product that today costs BGN 9.90 will cost